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iD Fashion Week and all that sparkles

model at Ali McD Agency

What a week! Does anyone else feel out-fashioned? If it wasn’t for work I might be wearing pyjamas all week. Maybe. I spent a few nights being a photo ninja and sneaking round taking photos of unsuspecting people. I thought the emerging show produced some highly creative stuff this year, including the overall winner who integrated lenticular printed images into her garments.
I missed seeing this behind the scenes video of the promo image we created with Brandaid that screened at the train station show- and incase you missed it too, here it is!


The first shoot to come out of the new studio was also launched in collaboration with darkblack’s new range All That Glitters. This project was really quite fun- experimenting with coloured lighting, paint and glitter. The editorial shots we created with the clothing from the girls at UNDONE who showed in the capsule collection at iD.

To make the perfect end to a week, UndergroundSundae launched their new collection Fall In Love, Not In Line complete with ice cream!

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