Sneak peek of the 2012 iD Fashion Week Image

In preparation for iD Fashion Week next March/April we have been busy over the last couple of weeks testing and shooting the promotional image. I was working with creative director Luke Johnston at BrandAid, make up artist Katy Parsons, assistant Kristy Wood, videographer Joe Gallagher and model Mary Smith from Ali McD agency.

The location we found had a neat Dunedin feel meanwhile being quite secluded that is not necessarily recognisable. Mild Red gave us an amazing range of clothing and fabric to work with, our idea being that the model would be juxtaposed against the dark background in light colours for an image with an ethereal feel.

While the final image is a wee while away from being released, I can’t wait for you all to see it!!


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  • Reply
    Nicholas Duval-Smith
    December 29, 2011 at 9:32 pm

    look forward to seeing the final Emily -sneak is promising

    • Reply
      January 19, 2012 at 8:45 pm

      thanks Nick, I also look forward to the final result! 🙂

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